About Us

Waterproof Your Life

Booe is a collection of truly waterproof bags engineered with new TRU® Zip waterproof zippers.  These bags are 100% waterproof, submersible, airtight, and they float!  We designed them to work individually on their own or together as a system for worry free travel in any wet environment.  From boat to beach to city streets, keep your things safe, dry, and protected from the elements.

Booe Founder - Dan Martinson

Meet Our Founder - Dan Martinson

I’ve always had a curious passion for invention, manufacturing, and making life better.  Almost ten years ago I invented my first consumer product, the Gear Tie Reusable Rubber Twist Tie. A few years later, I started developing the TRU® Zip Waterproof Zipper. TRU® Zip was officially released to the market in winter 2019 and won several awards including Outdoor Retailer’s Best in Show! Today, both products are proudly made at our plant here in Minnesota and sold to OEMs and retailers around the world.

Booē has a similar story.  I was looking for a waterproof bag for my wife while planning a trip to the Galapagos Islands.  What I found did not impress me.  So, I decided to create a new collection of waterproof bags to showcase our new zippers and add a little style and color to the industry. 

It’s been great to see all the places our customers are taking our Booē bags.  Thank you for sharing your adventures and spreading the word!