About Us

Meet Our Founder - Dan Martinson

Almost 10 years ago I released my first product, the Gear Tie Reusable Rubber Twist Tie, which is now sold by leading retailers all over the world! I’ve been working on a new product with my business partners over the past 4.5 years called the TRU Zip Waterproof Zipper which we also manufacture here in Minnesota! TRU Zip was officially released to the market this past winter and won several awards including Outdoor Retailer’s Best in Show!

I'm excited to introduce you to my new brand Booē, a collection of waterproof bags we’re launching this summer featuring TRU Zip Waterproof Zippers! These bags are 100% waterproof, dustproof, submersible, and they float! The first bag we're leading with is the Hybrid 20 Waterproof Backpack which we successfully funded this summer on Kickstarter. Please help us spread the word about Booē to all of your friends and family! We really appreciate your support!